Adsense - Aim High for the Sky...
Image: The u.s. federal courthouse building in downtown Minneapolis by drouu
Also, the Adsense and Webmaster polices required by Google need to be adhered to and maintained. Unfortunately web/blog owners have violated polices (or seemingly), e.g. too many ads, altering code, and clicking on their own ads for example. Often they might find out when their minimum payment ($100 USD) is due, perhaps after several months of their ads being displayed. Hence caution is required to remain within the boundaries of those polices.
However, much has to be implemented to optimize a site to entice visitors to click on the ads. The site has to have a bit of popularity (or ideally authority) so that there are a reasonable number of consistent visitors. Techniques such as search engine optimization, web/blog promotion (e.g. in forums, blog directories, comments in other sites, etc), and perhaps article submissions, generally need to be actively employed. The site’s content itself needs to be suitable (popular or relevant) to attract high paying relevant ads that are likely to appeal to visitors, and hence generate income.
Ideally the ads should be blended in and placed suitably within the site, without diverging too much from the site’s content and theme. I have found this can take a bit of trial and error, particularly with selecting the ad colors and size, without the risk of the all too common ad blindness. Moreover, the use of the Adsense channel reports (url and custom), in addition to aggregate reports, particularly for larger or multiple sites should be employed. Here you can analyze for suitable ad sizes and positioning (e.g. banner ads, box, ads, vertical placement, etc, - i.e. you use custom channel analysis) and analyze the site’s specific entry points (url, or page, domains, etc - i.e. you use url channel analysis). These reports can be further customized within Adsense, e.g. by ad, ad unit, or page, and more, and you can set up the reports to be emailed to an email address.
There are a couple of Google advertisement types:
Google Adsense Search - The user enters a search term in the search bar, and the results are displayed with pay per click ads on Google's server. There is also the more advanced Custom Search at Google Co-Op (which connects to your adsense account). Custom Search is where you can define url’s to search, host results within your site if you want, define specific search terms, and utilize xml formats to refine your search terms. Visit this excellent tutorial by Dosh Dosh on how to set up the basic Custom search function. You can also use Google Analytics to track search activity.
Google Adsense Content - Comes in different sizes (e.g. 125 x 125 or 768 x 250) and orientations with descriptions (boxes, leader board, banner, etc) either with an image or text or both. These are commonly referred to as ad units which can typically display 1 to 4 ads depend on the overall size you choose. There are also the basic link text link units - i.e. a line of 4 to 5 ad links.
Google Referrals - These are typically text or small box ads, which when clicked refer the visitor to a site, and if they sign up, you get a portion of income, sometimes once the visitor reaches a certain income level. Google products (e.g. Google Software, AdWords) are referred to, but you can also select other products, services, and web sites as referrals.
Adsense Forum at Digital Point (Ask for Adsense help- Visited by thousands of helpful members)
Inside Adsense (Popular Adsense Blog relating to diagnostics, applying income formulas, policies, optimization, and more...)
Adsense Tips (Links to Tips, Tools, Widgets, Demo's, Plugins, Charts, and more...)
Adsense A/B Split Testing and at Digital Inspiration (Learn how to toggle between two ad sizes/text-image/colors at the one position)
Boost Adsense Income (By Allan Gardyne - Founder and CEO of Associated Programs; More optimization tips and general review)
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